My capstone experience was excellent! I talked to a lot of different people who enjoyed my project as well as all of the other student’s projects. It was interesting to hear people relate two completely different projects and how they made a connection between some of them. Overall I think everyone did an awesome job, and I think we all can take away something important from this experience....
Milwaukee Music How does the music scene in Milwaukee contribute to the different cultures throughout the city? 1.How do people interact with each other through music and the different venues? 2.What separates Milwaukee from other cities involved in music culture? 3.How can we increase tourism in Milwaukee with the music scene besides Summerfest?
Format: Video Title: Disc Golf Evolved Intended audience: Disc golf players, male and female, young and old. Logline: The contents of the video go through the evolution of disc golf as well as the products and the use of each. Message: Showing the progression of the sport, as well as the products, to show how the cart will change the game and benefit the players. Hero: Disc golfers that...
Brand Words 1.propel 2. cast 3. project 4. stow 5. fill 6. bundle 7. load 8. pack 9. container 10. rack 11. circular 12. orbit 13. cycle 14. convey 15. revolving 16. journey 17. mobile 18. navigate 19. ramble 20. calm 21. collected 22. voyage 23. repose 24. excursion 25. swift 26. roll 27. trek 28. tread 29. pull 30. relax 31. ease 32. leisure 33. accelerated 34....
Branding and Naming
What is a brand? People trust it, fall in love with it, think of it as superior to others. Shaping an image of the company through your product to create a promise. Verbal and visual expression of this promise Identity supports and synthesizes the brand What is a brand? 1. A person’s perception of a product, experience or organization 2. a brand speaks to the mind and heart while...
Collegiate Disc Golf →
Forum Feedback →
Feedback from target audience on DG Forum
Different models of bags with specs and materials
Research Plan 2.0
I’ve decided to target college students in the age range of 18-24 that actively play disc golf, or “frisbee golf”. Because disc golf is the largest growing sport in the world, I found it to be an excellent target audience. Anyone can play the sport, from children, to full grown adults. The majority of people playing the sport are within my targeted age range, and college students...
Students with Back pain
Some resources discussing back pain from carrying a back pack. http://kidshealth.org/parent/positive/learning/backpack.html http://www.ergoweb.com/news/detail.cfm?id=985 http://orthoinfo.aaos.org/topic.cfm?topic=a00043 NY Times article on women suffering from back pain from their purses/bags. http://www.nytimes.com/2006/12/07/fashion/07ouch.html?pagewanted=all
I’ve decided to focus on information regarding college students ages 18 to 24 and their social habits and activities. If I can find out what they do outside of school, it will help me determine a product that will fit the lifestyle of the students targeted. Finding how they connect with each other and what they are doing on the weekends and in their free-time will allow me to understand what...
April April is 25 years old and going to Warsaw, Poland. She is studying for her masters in information technology. She lives in an exchange residence hall with a mix of international students from around the world. April is from Milwaukee and being outside of the US is very exciting for her since she has not traveled outside of the country before. She is not familiar with the language of Poland...
Observations based on IDEO approach -uncovering emotional experience -cultural patterns and meanings -we perceive our environment as possibilities for action what “objects” or “space” afford? Observation Techniques: -Shadowing -behavioral mapping -consumer journey -camera journals -extreme user interviews-noobs and experts -storytelling -focus and unfocused...
Various Student Demographics
Article on college student basic demographics Credit Card Users and Student Spending Facebook Users Student Borrowing and Degree Choices Student Living Expenses
Quantitative research is factual where as Qualitative is subjective. Primary research uses tools and methods to fill holes in information found. Secondary research is gathering data that already exists from other sources. Targeting an Audience 1. Who is the campus community? 2. What are they studying? 3. How old are they? 4. Where do they live? 5. How do they transport? 6. What do they...
Rules for Collaboration 1. One conversation at a time 2. Encourage WILD ideas 3. Stay focused 4. Deferred judgement 5. Build off the ideas of others 6. Make ideas visible 7. Fail often, to succeed sooner Tim Brown - Creativity and Play Serious Play - Curiosity, Imagination, and Empathy - Playfulness helps to get to better creative solutions - Quantity of design > Quality —More...