Format: Video
Title: Disc Golf Evolved
Intended audience: Disc golf players, male and female, young and old.
Logline: The contents of the video go through the evolution of disc golf as well as the products and the use of each.
Message: Showing the progression of the sport, as well as the products, to show how the cart will change the game and benefit the players.
Hero: Disc golfers that are used to carrying a bag every time they go play.
Hero’s environment: At home and at disc golf courses, showing how the cart can be used on the course, and where/how it is stored at home.
Hero’s goal/quest: Evolved is focused on making the game more enjoyable by creating a product that will help the player through each round of disc golf. This will make the customer play more often, or multiple rounds a day while staying relaxed.
Obstacles the Hero must over come: Finishing a round of golf without thinking about strain on their back and shoulders.
Lessons and Celebrations: The player has completed their round and found it much easier to use the cart instead of carrying their bag. With less strain when playing, they might play another round.
